Adidas Durama Women's Running Shoes

Exceptional comfort inspired design. The Adidas Durama Women's Running Shoes embrace your feet with a breathable mesh upper. Outsole Cutouts help with flexibility, whilst the innovative cloudfoam cushioning delivers unmatched comfort.

Breathable Mesh Upper

The upper of the Adidas Durama is constructed from a breathable mesh. This material allows cool air to permeate the entire upper of the shoes at the same time as releasing warm air from the inside. This superb technology allows your feet to stay cool and feel more comfortable when you're on the move. In addition, a midfoot overlay system connects with the traditional lacing system to help provide a nice snug fit. This provides you with a wrap around fit preventing any unwanted movement within the shoes and allows you to focus on your run ahead. A padded heel provides exceptional comfort to the Achilles area, reducing friction and irritation which in turn slices the chances of blisters. Lastly, a cloudfoam ortholite sockliner moulds to the foot for superior step-in comfort.

Cloudfoam midsole

The midsole of the Durama Running Shoes features an innovative midsole technology called Cloudfoam. the Cloudfoam midsole provides exceptional and enhanced comfort by reducing impact forces that strike upon the muscular-skeletal system of the feet and ankles. The midsole technology soaks up the energy caused by the shock waves of heel striking and transfers it to the forefoot where it harnesses the same energy to push you off into your next step, giving you the confidence to beat personal records.

Reliable Rubber Outsole

The long-lasting rubber outsole offers exceptional grip as well as durability. The density of the rubber allows the wearer to pound through the miles without any immediate signs of wear and tear. In addition, the outsole features cutouts similar to that of the Stretch Web outsole but is more tightly compacted to give the durability you need as a hard runner. The perks of the cutouts also allow the shoes to flex with the foot instead of being a hindrance and restricting the natural flex positions of the feet.

  • Breathable Mesh - Provides lightweight breathability and flexibility.
  • Midfoot Overlays - Connect with the laces to provide a nice, secure wrap around fit.
  • Padded Heel - Provides additional comfort to the Achilles.
  • Cloudfoam Ortholite Sockliner - Moulds to the foot for superior step-in comfort.
  • Cloudfoam Midsole - Provides exceptional and enhanced comfort.
  • Long-Lasting Rubber Outsole - Provides amazing grip and superb durability.
  • Outsole Cutouts - Allows the feet to flex naturally.

The Adidas Group

Employing more than 55,000 people in over 160 countries, Adidas produce more than 778 million product units every year. These numbers alone can easily suggest that the group is quite a complex organisation. Adidas keep things simple, lean and fast.

They think you deserve the choice. Adidas believes no one should be reduced to just one of many facets and talents. No matter whether you are an athlete looking for the best equipment, or a fashionista searching for the next trend, or both - they want to engage with you in a long-lasting relationship. The multi-brand strategy enables them to do just that because it allows them to tackle opportunities from several perspectives, as both a mass and a niche player, always providing distinct and relevant products. In this way, their brands and their sub-brands all keep their unique identity.

Manufacturer product code - ADIAQ6473

Adidas Durama Women's Running Shoes Women Shoes Trainers NWD8R7BQR

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Adidas Durama Women's Running Shoes Women Shoes Trainers NWD8R7BQR

  • Product Code: NWD8R7BQR
  • Availability: In Stock
  • £115.89
  • £50.84

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